{"id":585,"date":"2026-01-19T14:55:31","date_gmt":"2026-01-19T14:55:31","guid":{"rendered":"https:\/\/sites.wsagames.com\/aa14g23-yr3\/?p=585"},"modified":"2026-01-19T14:55:31","modified_gmt":"2026-01-19T14:55:31","slug":"target-audience-intended-market","status":"publish","type":"post","link":"https:\/\/sites.wsagames.com\/aa14g23-yr3\/2026\/01\/19\/target-audience-intended-market\/","title":{"rendered":"Target Audience & Intended Market"},"content":{"rendered":"\n
Contribution<\/strong> Colour-Coding Key<\/strong><\/summary>\n

Aysa<\/mark> \/ Camilla<\/mark> \/ Combined<\/mark><\/strong><\/p>\n<\/details>\n\n\n\n

Target Audience<\/h3>\n\n\n\n

Summary: <\/strong>Young adult players (18\u201330) who enjoy short, narrative-driven indie games that explore moral choice, psychological tension, and the darker aspects of online culture, rather than casual cosier titles and combat-heavy gameplay.<\/mark><\/p>\n\n\n\n

User_Unknown is targeted at young adult players (Above ESRB Teen, approx 18\u201330) who enjoy short, narrative-driven indie games with psychological and socially conscious themes. It will include threatening and themes with foul language to accurately portray what females in the gaming and social scene experience, without sugarcoating it. The game is aimed at players familiar with online culture and streaming environments, particularly those interested in choice-based storytelling, moral ambiguity, and games that explore real-world issues such as online harassment and misogyny.<\/mark><\/p>\n\n\n\n

\n

Examples Of Specific Target Audiences Which Would Make Up Our Target Market<\/strong><\/p>\n\n\n\n

Players in this group actively seek\u2026<\/em><\/p>\n\n\n\n

    \n
  • Psychological thrillers<\/li>\n\n\n\n
  • Visual novels<\/li>\n\n\n\n
  • Games with moral ambiguity<\/li>\n\n\n\n
  • Games that comment on real-world issues (online toxicity, misogyny, digital identity)<\/li>\n<\/ul>\n\n\n\n

    People who understand\u2026<\/em><\/p>\n\n\n\n

      \n
    • Chat dynamics<\/li>\n\n\n\n
    • Parasocial relationships<\/li>\n\n\n\n
    • Harassment culture<\/li>\n\n\n\n
    • \u201cJust block them\u201d vs reality\u00a0<\/li>\n<\/ul>\n\n\n\n

      People interested in Games as commentary\u2026<\/em><\/p>\n\n\n\n

        \n
      • Game design students<\/li>\n\n\n\n
      • Media studies students<\/li>\n\n\n\n
      • Feminist media audiences<\/li>\n\n\n\n
      • Players who enjoy games as critique<\/li>\n<\/ul>\n<\/div>\n\n\n\n
        \"\"<\/figure>\n\n\n\n

        Intended Platform<\/h4>\n\n\n\n

        Since the game will be presented in London and Winchester and used in our personal portfolios, we intend to initially launch the game on a universal platform that can be easily accessed by all. This initial platform launch will be on PC computers on marketplaces like Itch.io and eventually Steam after approval from the platform. The game is planned to have keyboard and Mouse controls, with eventual Xbox & PlayStation controller support, if our scope progression allows time for it.<\/mark><\/p>\n\n\n\n

        Looking at future aims for our platform, we intend to port this game to consoles such as Nintendo Switch and Switch 2, Xbox Series X and PlayStation 5. If our market engagement of this game exceeds our predictions, we aim for our final port of the game to be on mobile via Google Play Store and Apple App Store, expanding the reach of our game to all popular platforms.<\/mark><\/p>\n","protected":false},"excerpt":{"rendered":"

        Target Audience Summary: Young adult players (18\u201330) who enjoy short, narrative-driven indie games that explore moral choice, psychological tension, and the darker aspects of online culture, rather than casual cosier titles and combat-heavy gameplay. User_Unknown is targeted at young adult players (Above ESRB Teen, approx 18\u201330) who enjoy short, narrative-driven indie games with psychological and […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-585","post","type-post","status-publish","format-standard","hentry","category-ux"],"_links":{"self":[{"href":"https:\/\/sites.wsagames.com\/aa14g23-yr3\/wp-json\/wp\/v2\/posts\/585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.wsagames.com\/aa14g23-yr3\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.wsagames.com\/aa14g23-yr3\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.wsagames.com\/aa14g23-yr3\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.wsagames.com\/aa14g23-yr3\/wp-json\/wp\/v2\/comments?post=585"}],"version-history":[{"count":1,"href":"https:\/\/sites.wsagames.com\/aa14g23-yr3\/wp-json\/wp\/v2\/posts\/585\/revisions"}],"predecessor-version":[{"id":588,"href":"https:\/\/sites.wsagames.com\/aa14g23-yr3\/wp-json\/wp\/v2\/posts\/585\/revisions\/588"}],"wp:attachment":[{"href":"https:\/\/sites.wsagames.com\/aa14g23-yr3\/wp-json\/wp\/v2\/media?parent=585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.wsagames.com\/aa14g23-yr3\/wp-json\/wp\/v2\/categories?post=585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.wsagames.com\/aa14g23-yr3\/wp-json\/wp\/v2\/tags?post=585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}