Market Position: This game is positioned in the market of psychological horror and narrative-driven horror games, emphasizing the construction of horror scenes and atmospheres. There are obvious differences between Cantonese folk horror and Western horror

Competitors: Paper Dolls: Original, Paranormal HK, The Scourge and other folk horror games

Target players: Those who enjoy narrative and atmosphere horror games, those interested in folk horror stories, and those who like puzzle games.

Market Gap: Although there have been many folk horror games in recent years, the proportion of this type of game is still relatively small compared to the overall number. At the same time, this game focuses on elements such as Cantonese opera and paper dolls, and pays more attention to the restoration and authenticity of the scene. I think this part of the market is currently vacant.