Assessment Method Business plan
Weighting 100%
Word Count 2,500 words (a minimum inclusion of 6 Harvard style references with
relevant illustrations)
Summative Submission Date 28th April 2025
Summative Submission Details Electronic copy via Turnitin (Blackboard).
Formative Assessment Details
Submission
23rd April 2023
Develop a business plan, with illustrations, positioning and financial
analysis for an idea that you would like to bring to the market.
(Individual)
2,500 words making use of the business canvas and models as
necessary with references.
From a visual and written analysis, address the following steps:
\u2022 IDEA CONTEXT & DEVELOPMENT (500 words + visual images)
Providing references and theoretical frameworks, introduce how
you developed your business idea in relation to entrepreneurial
processes. You should contextualise your idea in the
contemporary creative industries sector and market trends
(circular economy, sustainability, HCD or simply your
entrepreneurial approach).
\u2022 BUSINESS PLAN (2,000 words + visual images) Explain your
business plan paying particular attention to the value you create.
Identify how you are offering a solution to existing problem\/s
experienced by your intended users\/consumers. Analyse your
brand positioning, discussing direct and indirect competitors.
Provide a basic financial analysis for your business (cash flow and
forecast)
\u2022 BIBLIOGRAPHY
Books, Academic Journals, Newspaper Articles, Information
Services, Web Sources
Date marks and feedback will be
available to students
28th May 2025<\/p>\n\n\n\n
Product-market fit:
When a company’s product or service perfectly aligns with the needs and demands of its target customers, leading to high satisfaction, strong demand and sustainable growth.
<\/p>\n\n\n\n
Customers\/users\/players (CUPs):
The individuals or entities who engage with and utilise a product or service, including consumers, clients, or gamers, depending on the context.<\/p>\n\n\n\n
Vision statement for the game: Craft a compelling vision statement that encapsulates the essence of the game you’re developing. This statement should convey the ultimate purpose and direction of your game project.<\/p>\n\n\n\n
Concise expression: Keep the vision statement concise and memorable, making it easy for team members, customers and investors to recall and align with.<\/p>\n\n\n\n
Alignment with mission: Ensure the vision aligns with the game’s overall mission, objectives and creative direction. <\/p>\n\n\n\n
Forward-looking perspective: Frame the vision in the future, describing where the game aims to be in several years.<\/p>\n\n\n\n
Realistic ambition: While aspirational, the vision should still be attainable and grounded in the team’s capabilities.<\/p>\n\n\n\n
Clarity: Make sure the vision statement is clear and comprehensible to all members of the development team, customers and investors reflecting a shared sense of purpose.<\/p>\n\n\n\n
1.1 Identify the games experience: <\/p>\n\n\n\n
The game is about overcoming grief through a detailed and engaging story, as well as, powerful gameplay moments. It is an action filled adventure designed to show the pain of death, and the desperation and grief that people feel, and what they will do to overcome these emotions. <\/p>\n\n\n\n
1.2 When does the game get played<\/p>\n\n\n\n
Lament is an action rogue-like, however, it will fill a hole somewhere in the middle of a rogue-like and a story game. People who want to sit down and beat up enemies have the option of playing, as well as people who want to sit down and enjoy an engaging story. It will be played when people have somewhere between 30-40 minutes of time to sit down and play a game.<\/p>\n\n\n\n
1.3 Who will find it useful<\/p>\n\n\n\n
People who are intrested in an engaging story concept with fun and detailed combat. <\/p>\n\n\n\n
1.4 Emotional impact of this game<\/p>\n\n\n\n
It is about overcoming grief and accepting loss<\/p>\n\n\n\n
1.5 Quantification of this impact<\/p>\n\n\n\n
N\/A<\/p>\n\n\n\n
1.6 Nearest competition and weakness in competition. <\/p>\n\n\n\n
The nearest competion would be games like the Binding of Issac, who fill a similar but not entire whole in this story-rogue-like genre. Binding of Issac has a strong theme of replayability and a multitude of story lines, whereas, Lament is focused on one story and the various paths to fullfill it. <\/p>\n\n\n\n
Insomniac games vision statement<\/p>\n\n\n\n