{"id":620,"date":"2025-04-05T14:45:09","date_gmt":"2025-04-05T14:45:09","guid":{"rendered":"https:\/\/sites.wsagames.com\/jb19g23\/?p=620"},"modified":"2025-05-14T20:35:52","modified_gmt":"2025-05-14T20:35:52","slug":"business-planning-for-games-week-4","status":"publish","type":"post","link":"https:\/\/sites.wsagames.com\/jb19g23\/2025\/04\/05\/business-planning-for-games-week-4\/","title":{"rendered":"Business Planning for Games Week 4"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Branding <\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"734\" height=\"445\" src=\"https:\/\/sites.wsagames.com\/jb19g23\/wp-content\/uploads\/sites\/4\/2025\/04\/image-3.png\" alt=\"\" class=\"wp-image-621\" srcset=\"https:\/\/sites.wsagames.com\/jb19g23\/wp-content\/uploads\/sites\/4\/2025\/04\/image-3.png 734w, https:\/\/sites.wsagames.com\/jb19g23\/wp-content\/uploads\/sites\/4\/2025\/04\/image-3-300x182.png 300w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"882\" height=\"437\" src=\"https:\/\/sites.wsagames.com\/jb19g23\/wp-content\/uploads\/sites\/4\/2025\/04\/image-4.png\" alt=\"\" class=\"wp-image-622\" srcset=\"https:\/\/sites.wsagames.com\/jb19g23\/wp-content\/uploads\/sites\/4\/2025\/04\/image-4.png 882w, https:\/\/sites.wsagames.com\/jb19g23\/wp-content\/uploads\/sites\/4\/2025\/04\/image-4-300x149.png 300w, https:\/\/sites.wsagames.com\/jb19g23\/wp-content\/uploads\/sites\/4\/2025\/04\/image-4-768x381.png 768w\" sizes=\"(max-width: 882px) 100vw, 882px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Branding is\u2026<br>\u201cA brand is the sum of the tangible and intangible benefits provided by a<br>product or service and encompasses the entire customer experience.\u201d<br>(Chartered Institute of Marketing)<br>\u201cThe mechanism by which a company creates and manages a brand, and<br>conveys the messages and values that underpin the brand to its customers.\u201d<br>(Posner, 2015)<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"940\" height=\"516\" src=\"https:\/\/sites.wsagames.com\/jb19g23\/wp-content\/uploads\/sites\/4\/2025\/04\/image-5.png\" alt=\"\" class=\"wp-image-624\" srcset=\"https:\/\/sites.wsagames.com\/jb19g23\/wp-content\/uploads\/sites\/4\/2025\/04\/image-5.png 940w, https:\/\/sites.wsagames.com\/jb19g23\/wp-content\/uploads\/sites\/4\/2025\/04\/image-5-300x165.png 300w, https:\/\/sites.wsagames.com\/jb19g23\/wp-content\/uploads\/sites\/4\/2025\/04\/image-5-768x422.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Branding Branding is\u2026\u201cA brand is the sum of the tangible and intangible benefits provided by aproduct or service and encompasses the entire customer experience.\u201d(Chartered Institute of Marketing)\u201cThe mechanism by which a company creates and manages a brand, andconveys the messages and values that underpin the brand to its customers.\u201d(Posner, 2015)<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,27,25],"tags":[],"class_list":["post-620","post","type-post","status-publish","format-standard","hentry","category-blogs-term-2","category-business-planning-for-games","category-term-2"],"_links":{"self":[{"href":"https:\/\/sites.wsagames.com\/jb19g23\/wp-json\/wp\/v2\/posts\/620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.wsagames.com\/jb19g23\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.wsagames.com\/jb19g23\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.wsagames.com\/jb19g23\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.wsagames.com\/jb19g23\/wp-json\/wp\/v2\/comments?post=620"}],"version-history":[{"count":2,"href":"https:\/\/sites.wsagames.com\/jb19g23\/wp-json\/wp\/v2\/posts\/620\/revisions"}],"predecessor-version":[{"id":626,"href":"https:\/\/sites.wsagames.com\/jb19g23\/wp-json\/wp\/v2\/posts\/620\/revisions\/626"}],"wp:attachment":[{"href":"https:\/\/sites.wsagames.com\/jb19g23\/wp-json\/wp\/v2\/media?parent=620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.wsagames.com\/jb19g23\/wp-json\/wp\/v2\/categories?post=620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.wsagames.com\/jb19g23\/wp-json\/wp\/v2\/tags?post=620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}