{"id":2711,"date":"2026-01-09T19:53:31","date_gmt":"2026-01-09T19:53:31","guid":{"rendered":"https:\/\/sites.wsagames.com\/ms22g23\/?page_id=2711"},"modified":"2026-01-12T06:20:23","modified_gmt":"2026-01-12T06:20:23","slug":"marketing-plan","status":"publish","type":"page","link":"https:\/\/sites.wsagames.com\/ms22g23\/marketing-plan\/","title":{"rendered":"Marketing Plan"},"content":{"rendered":"\n

Market Positioning of the Game<\/h2>\n\n\n\n

Vengeance Incarnate<\/em>\u00a0is a narrative-driven\u00a0<\/strong>PC and console experience that invites players to explore revenge, empathy, and moral ambiguity through an unusual reincarnation\u00a0in an animal form\u00a0mechanic.<\/p>\n\n\n\n

The global market is shifting from volume to value and retention. Emotionally heavy, story-first games prosper when presented as experiences, not products. Difficult choices, that aren\u2019t always as obvious to make as it may seem, distinguish the title from light-hearted games, and appeal to players looking for meaning and depth.<\/p>\n\n\n\n

Marketing Plan<\/h2>\n\n\n\n

PC and console together represent 45% of global game revenue and are driven by blockbuster releases.\u00a0The\u00a0game\u2019s slower pacing, narrative focus, and atmospheric setting are also best experienced on these platforms.\u00a0That\u00a0is\u00a0why\u00a0Vengeance Incarnate<\/em>\u00a0will be\u00a0first released on\u00a0Steam, PlayStation, and Xbox. In the future, I might\u00a0look into\u00a0expanding the game to mobile format.<\/p>\n\n\n\n

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The game will be announced with a short trailer with minimal UI and no mechanics explained \u2013 this will enhance the mysterious feel of the trailer and attract the potential players.<\/p>\n\n\n\n

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Early access of the game will be released \u2013 it will include prologue and one reincarnation path.<\/p>\n\n\n\n

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I will use social media to promote the game – platforms such as TikTok, Instagram, or YouTube are great places to attract the target audience for the game.<\/p>\n\n\n\n

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I will try to target content creators so that the game can reach wider audiences \u2013 I will target mainly streamers who play through indie, narrative-focused games.<\/p>\n\n\n\n

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Post-launch, I will regularly update the game based on the feedback I receive from the players. I might expand the content through extra narrative or game mechanics. I will also prioritize building a strong community through setting up platforms such as Discord, Steam Community Hub, or Reddit, so that any aspect of the game can be discussed. I will encourage players\u2019 theories, highlight thoughtful posts and make sure the discussion always stays respectful.<\/p>\n\n\n\n

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Accessibility \u2192<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Market Positioning of the Game Vengeance Incarnate\u00a0is a narrative-driven\u00a0PC and console experience that invites players to explore revenge, empathy, and moral ambiguity through an unusual reincarnation\u00a0in an animal form\u00a0mechanic. The global market is shifting from volume to value and retention. Emotionally heavy, story-first games prosper when presented as experiences, not products. Difficult choices, that aren\u2019t always as obvious to make … <\/p>\n

Continue reading “Marketing Plan”<\/span><\/a><\/p>\n","protected":false},"author":27,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2711","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sites.wsagames.com\/ms22g23\/wp-json\/wp\/v2\/pages\/2711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.wsagames.com\/ms22g23\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.wsagames.com\/ms22g23\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.wsagames.com\/ms22g23\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.wsagames.com\/ms22g23\/wp-json\/wp\/v2\/comments?post=2711"}],"version-history":[{"count":5,"href":"https:\/\/sites.wsagames.com\/ms22g23\/wp-json\/wp\/v2\/pages\/2711\/revisions"}],"predecessor-version":[{"id":3371,"href":"https:\/\/sites.wsagames.com\/ms22g23\/wp-json\/wp\/v2\/pages\/2711\/revisions\/3371"}],"wp:attachment":[{"href":"https:\/\/sites.wsagames.com\/ms22g23\/wp-json\/wp\/v2\/media?parent=2711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}