1. Project Scope & Production
Backroom DoGoJo is an individual university project developed using Unreal Engine 5. The goal is to create a playable prototype that demonstrates the main gameplay systems, rather than a fully finished game.
During the six-week project, I worked on concept development, gameplay prototyping, testing, and improvements based on feedback.
I used an existing first-person system and temporary assets to reduce development time and focus on the core mechanics. I also prioritised features that could be completed within the limited timeframe.
2. Target Audience
The game is mainly aimed at players who enjoy farming, creature collection, exploration, and building games.
It may also appeal to players who are interested in the Backrooms but prefer a more relaxed experience rather than traditional horror gameplay.
3. Market Analysis & Positioning
Games such as Slime Rancher demonstrate the appeal of creature farming and progression, while Escape the Backrooms focuses on exploration and survival in unsettling environments.
Backroom DoGoJo combines elements of these experiences with its own creature merging and money-generation systems.
Its main selling point is allowing players to gradually turn a frightening environment into a comfortable home through exploration, progression, and building.
