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<\/figure>\n<\/div>\n\n\n\nMovement: Keys (A, D) or (arrow keys: \u2190, \u2192)<\/p>\n\n\n\n Interacting with items:<\/mark> (E) or left mouse clicks<\/p>\n\n\n\n For decision making:<\/mark> (Q, E) or left mouse clicks.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n IOS Mechanics: <\/p>\n\n\n\n Movement – Arrowkeys<\/p>\n\n\n\n Interacting with items – Tapping the items<\/p>\n<\/div>\n\n\n\n Player goals<\/mark><\/p>\n\n\n\n The Experience: <\/mark>The players should feel curiosity and confusion first about their character as they wake up without a backstory, but as the story progresses, maybe get a feeling that there\u2019s more than just a goal of \u2018getting back home\u2019. I want players to feel like their choices matter and their actions will determine the ending they get, hopefully making them think more about the consequences of the choices they make. The overall game should be slower-paced to focus more on the character, mood, and difficulty the player will face later in the game. By keeping the mechanics minimal and mainly story-focused, I\u2019m hoping that it will be emotionally compelling for the player.<\/p>\n\n\n\n Primary player goal: <\/mark>To get home to Miss Mya, the witch’s cat.<\/p>\n\n\n\n Other player goals: <\/mark>Exploring the forest, collecting\/ finding collectibles, discovering secrets of the narrator and the other characters.<\/p>\n\n\n\n Rules: <\/mark>There aren’t many major rules other than trying not to get caught by the narrator and making choices.<\/p>\n\n\n\n Win state: <\/mark>Completing the minigames.<\/p>\n\n\n\n fail state: <\/mark> Unable to complete the minigames.<\/p>\n<\/div>\n\n\n\n Game loops: <\/mark>Interaction > story > choice > Impact<\/p>\n\n\n\n Collecting collectibles: <\/mark>Missing pages <\/p>\n\n\n\n Minigames <\/p>\n\n\n\n Target audience<\/mark><\/p>\n\n\n\n Demographic:<\/p>\n\n\n\n Age:<\/mark> 13 – 34<\/p>\n\n\n\n Gender:<\/mark> All genders<\/p>\n\n\n\n Language:<\/mark> English<\/p>\n\n\n\n Platform: <\/mark> PC \/ Mac, Ios<\/p>\n<\/div>\n<\/div>\n\n\n\n Target audience: The game’s intended rating would be PEGI 12 because of the few violent situations. Mainly targeting players who prefer story-driven and choice-based games. I believe it\u2019s also suitable for new players because the game is simple and approachable, and there aren\u2019t many mechanics involved.<\/p>\n<\/div>\n\n\n\n Research for the target audience:<\/mark><\/p>\n\n\n\n Which platform is used most popular globally, pc & mobile?<\/p>\n\n\n\n This graph shows the amount of time people spend playing video games on console\/PC or mobile phone\/handheld devices around the world in a typical week.<\/p>\n\n\n\n Collected data from adults aged 16+ years and 18+ years.<\/em><\/p>\n\n\n\n \u200c<\/p>\n<\/div>\n\n\n\n Kineree, S.(2023). Console vs. mobile gaming \u2013 understanding trends across 18 markets.<\/p>\n<\/div>\n<\/div>\n\n\n\n I’ll be scoping more in English-speaking markets, as the only language I can provide for the game is English. European markets such as Germany, France, Sweden, and the United Kingdom have a split of PC gaming<\/mark> <\/mark>(27\u201331%)<\/mark> and mobile gaming (26-33%)<\/mark><\/p>\n\n\n\n In the United States, mobile gaming is slightly more popular than console gaming, with 37% <\/mark>preferring mobile and 33%<\/mark> choosing consoles.<\/p>\n<\/div>\n\n\n\n Which demographic uses mobiles for gaming?<\/p>\n\n\n\n Mobile gamers now make up 54%<\/mark> of the total gaming population, overtaking PC and console combined.<\/p>\n\n\n\n Gender preference: While men dominate action, strategy, racing, and sports genres. Women prefer word, puzzle, and genres.<\/p>\n\n\n\n Women tend to play exclusively on mobile than men: 44% of women players game exclusively on mobile, vs. 27% of men. Women also tend to be casual gamers (44%) than men (28%).<\/p>\n<\/div>\n<\/div>\n\n\n\n Belfiore, F. (2025). Mobile Gamers Demographics: Data by Gender, Age, and GEO<\/em>. <\/p>\n\n\n\n But why play?<\/mark> <\/p>\n\n\n\n Thakur, T. (2025). Mobile Games Statistics 2025: Demographics, Monetization, and Market Leaders<\/em>.<\/p>\n\n\n\n 51%<\/mark> during waiting breaks 24%<\/mark> during long flights or travel. Impact of Mobile Gaming on Traditional Gaming Platforms: Retention rate<\/p>\n\n\n\n Why IOS?<\/mark> iOS has higher retention rates than Android. For example, the top-performing games in 2024, D1 retention ranged from 31-33% on iOS and 25-27% on Android.<\/p>\n\n\n\n Mistplay.com. (2025). Mobile gaming loyalty in 2025: Genres driving monetization, engagement, and LTV | Mistplay.<\/p>\n\n\n\n Accessibility<\/mark><\/p>\n\n\n\n Why is accessibility important? <\/mark>Accessibility is essential because it makes the game more inclusive and easier to play. Giving opportunities to every gamer who wants to engage with the game. Being inclusive benefits the players overall experience without any frustration and helps reach a larger target audience. It’s also a common industry practice.<\/p>\n\n\n\n Visual accessibility adaptation: <\/mark><\/p>\n\n\n\n Audio accessibility adaptation: <\/mark><\/p>\n\n\n\n Cognitive accessibility adaptation: <\/mark><\/p>\n\n\n\n Narrative & Content accessibility adaptation: <\/mark><\/p>\n\n\n\n Graph: In the last 12 months, have you purchased a game that you haven’t been able to play due to poor accessibility?<\/p>\n\n\n\n
The Mechanics<\/mark>: for PC<\/p>\n\n\n\n\n
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44%<\/mark> play more on weekends
39%<\/mark> play games on adverse weather days, most likely for indoor enjoyment.
35%<\/mark> play before going to bed
32%<\/mark> play during work or school breaks
25%<\/mark> on vacations<\/p>\n\n\n\n
18%<\/mark> utilise their commuting time to play games.
16%<\/mark> during the holidays
10%<\/mark> play during meals
7%<\/mark> participate in social gaming meetings
3%<\/mark> other scenarios.<\/p>\n<\/div>\n\n\n\n\n
In 2025, 43%<\/mark> of former console gamers say they now spend more time gaming on mobile than on other platforms.<\/p>\n\n\n\n![\"Chart](\"https:\/\/cdn.prod.website-files.com\/67ae5a0c0c4e8738d0744ccf\/68276a35569f4dfd7dbc0278_67c60853d5b634b4fcad0a36_D30%2520retention.png\")
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