Market Positioning of the Game
Vengeance Incarnate is a narrative-driven PC and console experience that invites players to explore revenge, empathy, and moral ambiguity through an unusual reincarnation in an animal form mechanic.
The global market is shifting from volume to value and retention. Emotionally heavy, story-first games prosper when presented as experiences, not products. Difficult choices, that aren’t always as obvious to make as it may seem, distinguish the title from light-hearted games, and appeal to players looking for meaning and depth.
Marketing Plan
PC and console together represent 45% of global game revenue and are driven by blockbuster releases. The game’s slower pacing, narrative focus, and atmospheric setting are also best experienced on these platforms. That is why Vengeance Incarnate will be first released on Steam, PlayStation, and Xbox. In the future, I might look into expanding the game to mobile format.
The game will be announced with a short trailer with minimal UI and no mechanics explained – this will enhance the mysterious feel of the trailer and attract the potential players.
Early access of the game will be released – it will include prologue and one reincarnation path.
I will use social media to promote the game – platforms such as TikTok, Instagram, or YouTube are great places to attract the target audience for the game.
I will try to target content creators so that the game can reach wider audiences – I will target mainly streamers who play through indie, narrative-focused games.
Post-launch, I will regularly update the game based on the feedback I receive from the players. I might expand the content through extra narrative or game mechanics. I will also prioritize building a strong community through setting up platforms such as Discord, Steam Community Hub, or Reddit, so that any aspect of the game can be discussed. I will encourage players’ theories, highlight thoughtful posts and make sure the discussion always stays respectful.