Target Audience
Summary: Age, 18-35
• Maturity for themes – this game will deal with dark psychological content, moral and ethical dilemmas. Players under 18 may not be able to grasp the nuance and may find it too intense
• Gaming habits – this age group is familiar with narrative-driven games, puzzle-solving and interactive fiction. They’re more likely to engage with story-heavy mechanics.
• Time and patience – The game is slow-paced and choice-heavy. Players in this range often have the patience and interest to follow detailed branching narratives. Interested in True Crime and Investigative Journalism
• The game involves examining evidence and uncovering a forgotten serial killer case.
• This audience will understand the stakes of publishing sensitive material, which makes the narrative resonate more with them. Likes Narrative and Mystery Games
• This game will revolve around narrative and mystery. Those who have played similar games, such as Her Story or Lamplight City, would enjoy this game.
• Players who like this genre are motivated more by story and discovery rather than combat and challenges.
Exemplar Demographic Profile of a Potential Customer
| Age | 21 |
|---|---|
| Gender | She/Her |
| Profession | Student/Retail Assistant |
| Income | £23,000 |
| Level of Education | Undergraduate |
| Hobbies | Loves reading true crime books and watching documentaries on cold cases |
| Media Consumption | TikTok, Netflix, Instagram, YouTube |
| Personality | Compassionate, Friendly |
Platforms
🖥️ Since our game is being developed and displayed at events on a Desktop Computer, this will be our main platform we will look to place our game on marketplaces like Itch.io and Steam. The game will be compatible with Keyboard and Mouse.